How do colors affect us? Introduction

Colors have a profound effect on us at all levels—physical, mental and emotional.[1]

Therapists, interior designers, artists, stylists and many more have long held that color can significantly affect feelings, moods, and emotions.

In fact, the use of colors is so common, in a wide range of fields.

Countless studies have been conducted on the relationship between color, particularly in the areas of marketing and branding.[2]

Here are some of the findings:

  • Color influences 85% of shoppers’ purchase decisions.
  • About 62‐90% of the product assessment is based on colors alone.
  • Colors increase brand awareness by 80%.


Corporations use colors in their logos to summon different emotions in consumers. For example;

  • Fanta uses orange to encourage a feeling of fun and confidence
  • Apple uses grey to encourage a feeling of modern and neutral
  • Greenpeace uses green to encourage a feeling of growth and health

Several ancient cultures, including the Egyptians and Chinese, practiced use of colors to heal, today it’s still used as a holistic or alternative treatment.

 This method called Chromotherapy.[3]

The following articles will be:

Warmer Colors

Cooler Colors 

Neutral Colors

About the author

[1] A Critical Analysis of Chromotherapy and Its Scientific Evolution


[3] About chromotherapy

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